As you may have heard (insert sarcastic eye roll here), Apple made some news last week.
Apple held its annual September product launch event, complete with the media news crush that has become customary for these events. These live events (pioneered by Apple co-founder, the late Steve Jobs) are brilliantly orchestrated marketing launches for new Apple products that few other companies in the world can compete with. Along with this event, also comes the customary laughter and mockery of Apple, its fans and its products.
It is that gap in understanding — the gap between fans of Apple and those who are not fans — that I’d like to address. That same gap might be what is holding you back from getting what you want out of this blog for your mobile DJ career.
I am not interested in helping you become average. If you are content with staying comfortable and in the middle of the pack for what is considered a “normal” DJ in your region, I am not the voice you want to pay attention to.
I want you to become the “Apple” of your region. I want you to become that thing that people value so highly, they don’t care what it will cost…they simply have to have you. (Don’t worry, you can still own an Android phone. This isn’t about that.)
Apple makes computers…so do many other companies.
Apple makes tablets…so do many other companies.
Apples makes smartphones…and so do many other companies.
But it is how Apple makes those devices work…and how they service those devices…and how they tie all of those devices together…and the experience they create within the software on those devices…that truly sets them a part.
You’re a DJ and I’m a DJ. Right?
We both have speakers, lights, music, etc. However, we both create different outcomes.
We use the same “whats” (speakers, lights, etc.) in our businesses. But it is our “hows” that turn our parties into our own unique outcomes.
It is not what you or I do, it is how we do things that sets us apart from one another.
You might love Apple, you might hate Apple…but here is the important part.
You can either…
…stand there, in disbelief that so many people buy Apple products and refuse to acknowledge that how Apple does things is the key differentiator to their success.
…or, you can acknowledge that how Apple does things is remarkable and internalize the lessons that come with that and use them to create your own success, leaving “average” behind for everyone else.
This does not mean you should run out and buy an iPhone, but if you are one of those on the outside, wondering why some people get so excited about Apple, this is what today’s post is about:
If you truly believe the statement “It’s not what you do, it’s how you do it” then try to understand Apple. This might be the largest stumbling block between your current position and the position of the $4000 or $5000 DJ you wish to become.
If you continue to chalk up Apple’s success to nothing but slick marketing, reading anything I share will, for the most part, be a waste of your time.
I don’t want that. You don’t want that.
So, are we breaking up? Or will we continue seeing each other?
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