How I Finally Learned to Love a Wedding Show

Wedding shows…ugh…the traditional wedding marketing event that many wedding vendors love to hate and hate to love. Count me as one of those “many vendors.”

I finally loved one though. As in…REALLY loved one! The approach to it was radically different than any show I’d ever participated in before. Today’s post focuses on what took place and why I viewed it as such a success.

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What Are You Saying?

“I’m just completely dumbfounded. 100%. I’ve never seen such a thing.  And unfortunately he was positioned so that if I took a shot of the whole head table his head and book were in it. The father of the bride is telling a story of how the bride almost didn’t make it at birth…and this guy is reading his book. Bah, I guess there are only a certain kind of us that are invested.”

A friend of mine sent me that message earlier this year, along with the following photos for reference purposes. She could not comprehend the lack of consideration displayed by the DJ at this wedding.

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Are YOU as Glossy as Your Marketing Materials?

You influence the public perception of your brand every moment, of every day, in so many ways it is impossible to count. If you are in business for yourself, who YOU are is tied to your brand as much as your glossy marketing materials.

Are YOU as glossy as your marketing materials?

When it comes to brand awareness for my company, Special Request Weddings, each and every little thing I do Continue reading “Are YOU as Glossy as Your Marketing Materials?”

An Unexpected Surprise

About a year ago, during dinner with some good friends, I was introduced to a husband and wife couple that my friends (past weddings clients, actually) brought with them. After our initial exchange of pleasantries, we moved on to topics around work, family, etc. At one point, the woman mentioned that she’d just joined a Toastmasters club at work. This was a brand new club just getting going and she was excited to help get it started.

After a few questions about her Toastmasters group, I enthusiastically asked if I could come to a meeting as her guest. I’d always wanted to try out Toastmasters, but hadn’t yet done so. Almost immediately, I began to recognize the possible benefits for me professionally, as both a business owner and performer. Little did I know then, one of the greatest discoveries would come at my first Toastmasters Conference a whole year later. Continue reading “An Unexpected Surprise”

Ever asked their parents?

We all know that testimonials help communicate the quality and value of the work we do to prospective clients. Most of us, I am sure, request detailed feedback from the brides & grooms we work with in order to collect some of those testimonials. I also ask them, a number of times, to suggest ways in which I could improve my service. That’s where a feedback survey REALLY starts to become valuable. But this post isn’t entirely about that… it’s about the parents.
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