The pleasure of working with you (the DJ)

This isn’t exactly playing “hard to get”. The delicate balance, if you can find it, is that setting up specific guidelines for working with you, can lead to increased desire on the part of prospective clients to hire your services. You’re sending a message that people need to do certain things in order to have the pleasure of working with you.

One of my policies, is that I won’t share my price with a prospective client until I know they’ve got all of the information they need to properly make the right decision for themselves (which isn’t always to hire me). If I was to provide price first and allow a prospective client to make up their mind before they had enough information of what my service is about, then I’ve just done them a great dis-service (see Seth Godin’s post here for more info on this). The most effective way for me to provide them with that information, is to meet them in person. Face to face is my greatest method of communication.

I know many DJs insist on a meeting (consultation) ahead of sharing their price if they get the chance. I don’t leave that to chance. I require a face to face meeting with prospective clients before I’ll take them on.

Hiring my services is actually more work for wedding couples then if they would have simply hired the average DJ from down the street. That would in fact, be far easier for them. I’m not looking for couples who just want it easy.

The request, to have them to follow the path you’ve found to work best for your and your clients, needs to be carefully framed of course. This post isn’t about how to do that, but I will briefly provide an example from a recent interaction.

The following is from an email I sent off a few days ago. We’ve spoken once on the phone already, this was her reply, with mine following it. Will I let this prospective go if they aren’t available to meet me by one of the two methods I’ve suggested? Absolutely.

“Hi Dave,

I’m so sorry it’s taken me so long to get back to you! Unfortunately my fiancee and I are both back in Winnipeg for the school year, is there anyway to tell me about your rates and services via e-mail??

Thanks so much, BRIDE”

My reply to her:

“Hey BRIDE,

Thanks so much for getting back to me.  Really appreciate it!  We do need to meet, even if it’s just on Skype.  As odd as it sounds, I won’t actually consider taking on clients until we’ve had a chance to meet.  🙂  Just part of what I do.

Would you be available any evening to Skype?  Another option would also be that I’ll actually be in Winnipeg on Saturday, September 21st for a wedding that I’m working with.  I’ll be staying overnight in the city and could possibly meet with you the Sunday morning before I leave.  I’m awaiting confirmation on one other possible appointment that morning, but would that work for you?

Let me know, thanks BRIDE!  :-)”

This isn’t exactly playing “hard to get”. The delicate balance, if you can find it, is that setting up specific guidelines for working with you, can lead to increased desire on the part of prospective clients to hire your services. You’re sending a message that people need to do certain things in order to have the pleasure of working with you.

Written as originally posted to the CPDJA online Facebook group on September 11, 2013.

Be social, reach out

Be social. Reach out. Network. Be a great guy/gal to everyone you speak with.

A conversation I had with a wedding planner yesterday was propped up in a great way because of a name I shared of a fellow wedding professional out in Toronto. She knew of him. That prompted the conversation to move along really positively.

When they say it’s “who you know”, that can sometimes be true. Another interpretation to that statement though is, if you know “them” on some level or another then a person can assume certain things about you. This can be good or bad, depending on that person’s view of “them”.

As is also sometimes said, “If you want to be a millionaire, surround yourself with millionaires.” That statement too, has a lot more depth to it then it displays on the surface.

Be social. Reach out. Network. Be a great guy/gal. That’s my thought for the day.

Written as originally posted to the CPDJA online Facebook group on August 9, 2013.