“Hi! Can I take your order?”
If you’ve ever been to a Tim Hortons restaurant, surely you know what follows…
Would you like your sandwich toasted? Do you want cheese with that? White cheese or cheddar? Bacon? A drink? How about a $0.99 donut? Blah, blah, blah…
Employees of fast food restaurants, like the Tim Horton’s example above, need to have a sales process that works. Their sales process is also in a constant state of refinement and change. The questions a customer gets one day, may very well be adjusted when they return two weeks later.
Without a successful sales process and a commitment to ensure its continuing success, fast food restaurants risk loosing everything.
Every week, I read about DJs who complain that they are always loosing money to the Kijiji DJ or to that other guy in town who gives it all away, every time, just to get the sale.
How many of these frustrated DJs have actually put in time, money and effort into their sales process in the last 12 – 24 months?
Honestly, how many?
My guess…very, very few of them.
You might respond with, “Well Dave, I just do this for fun. I don’t care, nor do I want to, about the ‘business’ side of things.”
Well, then…stop complaining.
If Tim Hortons takes the time to carefully train their staff how to sell an order of food that starts with “I’d like a turkey bacon sandwich.” then surely you might consider some training to sell a set of services that has the potential to massively impact the success of a $20,000 or $30,000 or $50,000 party!
Just a thought…
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