You influence the public’s perception of your brand every moment, of every day, in so many ways it’s impossible to count. If you’re in business for yourself, who YOU are is tied to your brand as much as your glossy marketing materials. Are YOU as glossy as your marketing material?
When it comes to brand awareness for my company, Special Request Weddings, each and every little thing I do makes an impression on my company. Every time I come into contact with another human being, I add something to my companies brand. The really important question is, am I adding positive influences or negative influences to the publics perception of my brand?
I am adding to my brand all the time and everywhere regardless of:
– the time and day (morning, weekend, night, etc)
– the location (at the shopping mall, on Facebook, stepping outside to pick up the mail and deposit at the bank, etc.)
– the people involved in the interaction (friends, the person at the drive through, the builder adding on to my house, etc.)
– and many more…
My brand, because I work for myself, is ME. As trivial as it might be, as cosmetic as it might appear, as superficial as it might sound: I AM my brand.
I might polish my brand with a nice website, colourful and happy brochures, sleek business cards, etc. but all of that can be undone in an instant. It only takes a few negative influences added to your brand to undo a lengthy list of positive ones. This means that if I don’t realize that I AM my brand, I may be continually backtracking my way to that new level of desired success.
That sloppy looking fool buying cucumbers and tomatoes at the grocery store, yep, that’s adding to my brand. That guy in to much of a hurry at the drive through window who let’s his impatience get the best of him while paying for his burger, yep that’s adding to my brand. That person trying to haggle a better deal on the new sofa that his wife wants, yep, that’s adding to my brand.
You influence the public’s perception of your brand every moment, of every day, in so many ways it’s impossible to count. If you’re in business for yourself, who YOU are is tied to your brand as much as your glossy marketing materials. Are YOU as glossy as your marketing material?
~ Dave T.
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Written as originally posted to the CPDJA online Facebook group on September 9, 2013.
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