Scott’s presentation “Promotion is not Devotion” spoke at length about methods through which he “promotes” his name and his company. “Promotion” though, as he sees it, isn’t exactly what you might think in this case. Through an unparalleled devotion to his clients, Scott demonstrated how he stays top of mind with not only clients, but past clients, wedding vendors, etc. In order to accomplish this, Scott insists that proper and real relationships must take place before, during and after any event. This translates, when done efficiently, to a service that requires little to no advertising which is what Scott has enjoyed for many years.
As it seems to have been a common thread in materials that I’ve been reading and listening to over the last few weeks, something else Scott also shared really stood out to me, “If you are everything to everyone, you are nothing to all. FOCUS.”
Later that morning, Wes Straub, DJ and Website designer, spoke under the seminar heading “Power up Your Brand and Business”. Wes’s DJ background has taken him all over the map from clubs in North America to across the Atlantic in Ibiza. He also currently works as a user experience, interaction and graphic designer, technical development and project manager for Inspire Studios Inc.
The information and presentation Wes shared on creating an online presence for you and your brand was very well polished and delivered in a manner that was engaging and easily understood for even the most novice marketing individual. When discussing your brand and the idea of taking it online, his approach to that conversation requires answers to 2 very specific things about you and your business. Before you go online… define who your customers are and define who you are. All you’ll do is waste your time and everyone else’s time if you go online before defining both of those things.
I’ll also share 4 rules here that Wes gave us for creating and maintaining meaningful online content:
#1 Less noise, more voice. Be human online and make it count.
#2 It’s for your audience, not the entire world. You know who your audience is right?
#3 Be original, be unique, be inspiring. Create conversation, whether it’s about what you actually do or not.
#4 Audience first, SEO second. Search Engine Optimization is important, but never forget that your content needs to be written for your audience first.
Near the end of his presentation, Wes brought up a topic that I’ve written briefly on before and am very passionate about: How you represent yourself in every public face is your brand. Your brand is everything you do. Your brand is you.
That sums up this write up for the May 2014 edition of the CDJ Show in Calgary. If all goes according to plan, I’ll put together one more write up tomorrow.
Now… to go and find some sleep…
~ Dave T.
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